Direction: Marin Balaić Assistant Directors: Chris Correia, Vedran Marjanović Editing: Marin Balaić Post-production: Marin Balaić, Chris Correia, Vedran Marjanović Sound Design: Chris Correia, Ivan Košćak Sound mix & mastering: Ivan Košćak Production: Mit
Fueled by Ambition - being the best means wanting it more than anything else
As the official sponsor for the Croatian National Handball team, INA approached us for the creation of an ad that would do the sport justice. Early on we decided not to go with the standard action-packed style you'd expect from a sports ad but to focus on a more subtle and much less visible part of the game. Even though handball is a team sport, in the end the victory or defeat is down to two people: the one aiming for the goal and the one defending it. Trying to read one another, victory can reside in a split second, and to come out on top you need the desire to be the best.