Direction: Marin Balaić Assistant Directors: Chris Correia, Vedran Marjanović Editing: Marin Balaić Post-production: Marin Balaić, Chris Correia, Vedran Marjanović Sound Design: Chris Correia, Ivan Košćak Sound mix & mastering: Ivan Košćak Production: Mit
INA Bosch Loyalty - Fuel your inner craftsman
For this loyalty campaign, INA was selling discounted Bosch products on their retails stores. The challenge was to connect two entirely different brands seamlessly. Inside everybody is the desire to create and craft, Bosch and INA made this easy with their line of products and the best way to draw attention to it was to show that process. Simple and effective, this Bosch campaign became one of the most successful marketing campaigns in INA's history thanks to direct communication and appealing visuals.