Startas Sneakers Packaging
New Startas Sneakers packaging aims to create a better brand recognition, market positioning and communication with existing and potential customers. Startas are completely handmade sneakers produced since 1976, in the Borovo factory, Vukovar - Croatia. Borovo shoe factory doesn't use materials that are harmful to nature in the production of Startas shoes, and leaves no large amounts of waste after production. For this reason, the goal was to position the Startas brand as a socially responsible brand that cares about the environment. The new sneakers packaging is designed as a type of box / bag, capable of carrying the shoes with no additional cost for plastic bag production. The design goal of the new package is to emphasize the preservation of the environment and symbolize Startas as an environment friendly brand.