Zaba Transparent Cards - a new look at payments

We've partnered with Señor agency to develop a new look for Zaba bank's new transparent cards. The idea of transparency is obvious yet tricky to visualize since glass is percieved by how it reflects and refracts objects. The card itself has a transparency gradient so that was the starting point for visualizing this product. The elements interact in an intricate coreography building the final product and visualising the idea of transparency and the card's new look.

  • Credits

    Direction: Marin Balaić
    Animation: Chris Correia Editing: Marin Balaić